LET'S BUILD IDEAS
TOGETHER

// Turning complexity into simplicity, one journey at a time.

ASWIN C SENIOR PRODUCT MANAGER @ YES BANK

WHO I AM

I design fast, flexible, and seamless digital journeys for asset financing — personal loans, business loans, vehicle loans, home loans. My goal is to make every customer touchpoint efficient and intuitive.

At Axis Bank, I redefined credit card experiences: instant loans, card upgrades, limit increases, EMI conversions. At YES Bank, I'm scaling digital lending to new heights.

Senior Product Manager YES Bank · 2025–Present
Product Manager Axis Bank · 2023–2025
MBA, Marketing & Strategy IIM Ranchi · 2021–2023

WHAT I'VE DELIVERED

90% Customer Base Growth

Enabled disbursements to non-savings customers

130% YoY Business Growth

Instant Loans & Card Upgrades via propensity targeting

210% Bill-to-EMI Growth

Customer-first journey with dynamic targeting

92% Cost Reduction

Reduced acquisition costs via digital penetration

65% Instant Activations

Real-time card creation replacing manual NSTP

35+ Features Shipped

Defined 5-year roadmap and executed

HOW I THINK

"Make every touchpoint efficient and fluent."
"Blend strategic thinking with engineering power."
"Build the impossible, beautifully."
"Customer-first. Always."

TOOLKIT

Digital Product Management Customer Journey Optimization A/B Testing Agile / Scrum BRD & PRD Creation SQL Data Analysis Retargeting Campaigns API Integration KPI Visualization Stakeholder Management Graphic Design Video Editing

WHAT I BUILD ON THE SIDE